There's a misconception amongst some that asking stores to price match will result in a begrudging reduction in price. But this isn't the case with us. We really appreciate it when people give us the opportunity to match a price and keep them as a customer. It is customers who take the trouble to do this that are helping smaller companies to thrive, so go on - make an independent retailer happy today, and let us know if you've seen something for less elsewhere by either emaling or calling one of our stores - details at contact at the top of the site.